"Women around the world fight stereotypes and pave their own path every day."
The Austrian band Cari Cari has presented the new video for their exciting song "ANAANA", which will be presented in a new Guinness campaign to celebrate the 2019 Rugby World Cup.
The new campaign aims to break the gender stereotypes of yesteryear, with the song acting as a powerful soundtrack to its underlying message.
In describing the new song, singer Stephanie Widmer, also known as Louise Yamamoto, said: “As a judoka blackbelt and a female drummer in the music industry dominated by men, I feel incredibly connected with women in the video. It doesn't matter if you're a drummer, rugby player or firefighter.
“Women around the world fight stereotypes and pave their own path every day. That's why we are both incredibly proud to be part of this campaign and can help send this important message to women everywhere. "
She added: ““ WE LOVE the announcement and the message it sends. Really very proud to be part of this. "
The duo, which also features Alexander Koeck, released their debut album "ANAANA" in November 2018, which saw comparisons with "the raw grain of a Cat Power record."
In describing his inspirations, Yamamoto said: "We want to feel like children performing a play in our room," says Yamamoto. “Being in Cari Cari gives us the opportunity not only to be musicians, but also to be film directors, actors, costume designers and illustrators. It's very rewarding. "